Gucci Spotlights its Artisans

Several weeks ago I noticed a Wall Street Journal ad featuring the craftsmen behind the Gucci label — and I thought ‘What a great idea — and a clever marketing approach, to boot.’

This storied Florentine label has long been associated with status handbags and shoes, and sexy globetrotting clothes. So it’s refreshing to see an emphasis on its heritage with a program the company calls its “Artisan Corner.”

Gucci's Artisan Corner

Throughout this year, Gucci’s artisans will travel to select Gucci stores, where they will be stationed at custom-built workstations with their sewing machines, leather stand and metal tools. Customers get to observe them assembling some of the house’s most iconic handbags.

An accompanying video will highlight the fact that these artisans’ skills are handed down through a family’s generations. Founder Guccio Gucci would be proud!

So far, they’ve been featured at Gucci stores in Tokyo, Osaka, Rome, Paris, San Francisco, Beverly Hills, Chicago and New York. Visit the Facebook page for more photos.

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